02.15.07
1-800-Flowers 20% Conversion Rate
Valentine’s Day has come and go but 1-800-Flowers doesn’t seem like is going to disappear anytime soon. I read not too long ago that this online florist shop has an upward of almost a 20% sales conversion rate. That was back in June of 2005 and I believe this year, almost 2 years since that outrageous percentage, they will probably put up some big numbers as well. This makes me wonder, ”what it is about the site that so many customers are willing to make a purchase?” Is it the name recognition, the user-friendly design of the site, the ability to market their products, or is it a mix bag? Whatever it is, it seems to work. They are definitely one of the few ecommerce stores I would want to imitate as they are excellent in executing the bottom line — delivering sales.
